The message changes down the years…
Since Martins’ very own web site was launched, we have received a large number of examples of advertising copy. As a result, this page has undergone a complete revamp so that we can provide separate features for each of the decades – 1930s, 40s, 50s and 1960s. There is also now a separate page for in-branch items such as counter displays and product information leaflets. We look at Martins’ missing TV advert, and round off with Martins Magazine Feature from 1965 which asks if advertising is actually necessary. Don’t forget, we are always on the lookout for more examples of Martins’ advertising, so if you can help, please let us know at the usual address: gutinfo@btinternet.com Please make your choice by clicking on the relevant decade or item below…
			Martins’ 1930s advertising is basic and straightforward, giving facts and figures about the bank, and a few branch details. Here, we have just a few examples of Martins’ simple but visually pleasing advertising from the 1930s
			After the war, the Bank commissions artists to provide several series of drawings for themed campaigns. This extensive gallery shows the artworks that are commissioned, rather than the ads they are part of.
			A number of quite high-brow campaigns in the 1950s focus on social position, trades, professions and traditions. It is not until the end of the decade that Martins makes the changes that will revolutionise its advertising.
			Everything changes in the swinging 60s, as the spotlight turns from business to pleasure and leisure. Disposable income has arrived, and Martins begins to represent the here and now – and how!
			Customer leaflets make the slow, subtle and steady change from information to sales point. Leaflets are given their own branding and become a secondary platform for being “on-message”.
			Still a mystery – what has happened to Martins’ one and only Television Commercial? Summer 1968, and we tell what we know about the story of the Martins Unicorn Ad…
			It seems that some may have questioned the use of advertising – at least to the extent that Martins feels it necessary to write this in-depth article on the subject of advertising and its various merits…
			Animals and Children – we meet Caroline, who as a five year old is allowed to work with an elephant, a camel (and some actors) to create some iconic advertising images for Martins!
© gut informiert! 2007 to date