Martinplanning means a gorgeous holiday!
It’s 1967 and Martinplanning is all the rage. The concept is simple – you use Martinplanning to save for the things you want, and in return Martins offers a range of services to help you spend your savings wisely on that dream holiday, or other major purchase. “Going Away”, particular to some foreign clime, can now be sold as dream that has its own Martins Bank solution…
Holidays are meant to be enjoyed. That's where Martinplanning comes in to make those colourful travel brochures come true, Martinplanning is the way we have of helping our customers make the most of their money. We draw on our years of experience in managing money to help you get the best from yours. Martinplanning covers every aspect of money for holidays. It can help you save up for them, and earn good interest on your savings. It means help with everything to do with foreign currency. There are Travellers' Cheques you can cash at home or overseas, or you can have an arrangement enabling you to cash your own cheques here or abroad where there's a bank. Martinplanning means help with other things that go to make a carefree holiday, too. Seeing that your valuables are kept safe and sound whilst you're away, for example. Or supplying you with Travel Cards packed with all sorts of useful information that's hard to find anywhere else. Martinplanning, you see, is flexible and personal, tailored to the special needs of each individual customer. Why not have a word with the Manager about it? He can help you to make the holiday of your dreams a reality—without putting you in penury for months afterwards.
“This wallet contains full details of the various services of Martins Bank in connection with your personal scheme of Martinplanning” The Martinplanning wallet is filled with the leaflets and guides related to the customer’s needs, and is an excellent way for the Bank to engender brand loyalty. The age of a bank being a one-stop money shop has arrived, pioneered by Martins through Martinplanning. Thankfully the ubiquitous “and a whole lot more” is yet to make an appearance…
As we have seen elsewhere in the online archive (especially “Lady and Car” 1968) Martinplanning uses images of everyday people and situations to reflect the aspirations of customers, and show them that what they want is within their reach. What is so radically different to today’s harder sell, is that mostly, Martins is expecting customers to SAVE for what they want, and then make those savings work as hard as they can to fulfil dreams… When cartoons were needed to add the “wry touch” to the Bank’s recent series of Martinplanning advertisements, our publicity department turned to the man voted ‘Humorous Cartoonist of the Year’ in 1966, and a regular contributor to ‘Punch’ Magazine, Bill Tidy.					Image © Barclays Ref: 25-676-3
Going Away…
	Don’t forget to ask us for the latest rules and details for foreign exchange. Our travellers’ cheques are welcome in a large number of countries around the world, so make sure you order yours in good time for your holiday. Just pop into any Martins Branch, where our staff will go to extremes to help you plan your holiday! Going away couldn’t be easier with Martins Bank! We have everything to help you, from handy guides to your destination, to those all important travellers cheques to spend when you get there… Martins’ specialist Overseas Branches at Liverpool, Manchester and London are at your disposal, and our INFORMATION DEPARTMENT regularly reviews and reports on business trends in a number of countries. “How Martins Bank can help you when travelling either at home or abroad, is described briefly in our leaflet “Money for Travel”. Any branch will gladly give you a copy, whether you are a customer of Martins Bank or not.”
Money for Travel…
If you are thinking of travelling, either in this country or abroad, there are many ways in which the financial services provided by Martins Bank can help you. These services are described briefly in the following notes, but any further details which you may require will be gladly supplied at any of our branches. Where travel is outside the Scheduled Territories please be guided by the information given in the paragraph on Exchange Control. Travellers’ Cheques This is generally the safest and most convenient way of carrying money. Martins Bank Travellers' Cheques are issued in units of £2, £5, £10, £20 and £50, and if they should be lost or stolen you can obtain a prompt refund of their value, subject only to your signing a simple form of declaration. The cheques can be encashed not only at the branches of all the main banks in the British Isles but also in most places abroad, and are Frequently accepted in payment at hotels and stores and on ships. Foreign Currency Travellers’ Cheques Travellers' Cheques expressed in certain foreign currencies and issued by our correspondent banks abroad can be ordered, if required, through any branch of Martins Bank. When travelling in the United States of America, particularly in areas away from the main centres, it is advisable to take at least a part of one's requirements in the form of Travellers' Cheques in dollar denominations.
Circular letters of credit Circular Letters of Credit are issued by Martins Bank for amounts of up to £2,000, and enable the holder to obtain funds as required from any of our branches and from numerous appointed offices of other banks at home and abroad. Open Credits An Open Credit is useful for anyone likely to stay for some time in one place, since it provides for encashment of one's own cheques, up to an agreed limit, at a particular office of Martins Bank or of another bank at home or abroad. Transfers by Air Mail or Cable The Bank can make arrangements by either air mail or cable for funds to be paid over through a bank abroad to a particular person on application and after identification. This is useful for travellers already abroad who find themselves in urgent need of money. Foreign Currencies When you go abroad it is wise to carry some foreign currency with you in addition to any other means of payment which you may have. This will ensure that" you can cover your immediate needs on arrival at your destination, particularly if you are likely to arrive outside banking hours—it should be noted, for example, that banks abroad, and especially in Europe, are often closed on Saturdays. Most foreign currencies are available in this country and can be obtained through anv branch of our Bank. When such foreign currency is being obtained, it is advisable to ascertain from the branch concerned what restrictions, if any, are in force in respect of the import and export of currency for the countries to be visited. Exchange Control If you are going abroad and your destination is within the Sterling Area (technically known as "the Scheduled Territories"), there are no Exchange Control regulations which limit the amount of monev you mav take, although there is a limit to the total which may be taken in the form or sterling or other bank-notes. This restriction, however, does not apply to the Isle of Man, the Channel Islands or the Irish Republic. For journeys to countries outside the Sterling Area the amount of monev which you mav take with vou in anv form is governed bv Exchange Control regulations. These regulations, of course, also govern the amount of monev which mav be transferred to vou when you are abroad. The total amount of money which anyone is permitted to have when abroad will depend on the purpose and duration of the journey concerned, and information about the current regulations will gladly be given to vou at anv branch of Martins Bank. You can obtain the official leaflet "Notice to Travellers" at the same time.
Chief Overseas Branch :		80 Gracechurch Street, London EC3 Telephone : Mansion House 6568
Liverpool Overseas Branch :		4 Water Street, Liverpool 2 Telephone: Central 5428
Manchester Overseas Branch:		47 Spring Gardens, Manchester 2 Telephone : Deansgate 4061/7 and 3585/6
Head Office:		4 Water Street, Liverpool 2.
Martins Bank Travellers Cheques
Image © 1949 The National Archives					In 1949 the Government commissions a public information film enetitled “FIVE POUNDS IN NOTES” It targets travellers abroad, reminding them that they must take their money in travellers’ cheques, and only five pounds in notes. The cash is in fact only to be taken in order to be brought back again at the end of the holiday to meet any unexpected financial needs in THIS country! Our friends at The National Archives have kindly provided us with a link to the film in which Martins Bank travellers’ Cheque take centre stage, and you can view it by clicking HERE.
Getting ready to go abroad is always an exciting time, and Martins Bank Travellers Cheques are just one of the ways in which we can help. When you purchase your cheques, our friendly and helpful staff will go to extremes to ensure that you are aware of the rules governing the use of the cheques, and that you know just what to do in the event that cheques are lost or stolen. So before you go abroad, take a moment now to remind yourself…
								Your cheques will be issued in this attractive wallet. Please be sure to keep your unused cheques in the wallet, as it also contains full instructions for use.
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Make sure to read the Cautionary Notice - this is a step by step guide to using and looking after your Travellers Cheques. Remember: As the cheques themselves are as good as cash, you must treat them like any of your other valuable personal property.
							Don’t forget to record the details of the cheques that you use – this will help you keep track of your spending, and is of particular use to the Bank if the other cheques become lost or stolen. This sheet also provides a reminder of how to call us from abroad if such a problem arises.
A friendly face, wherever you go…
Thanks to the network of Correspondent Banks abroad that have reciprocal arrangements with Martins, we know that good service will be extended to you wherever you go! When you tell us your destination, we will provide you with this comprehensive list of banks located in hundreds of towns in your chosen country. We go to such extremes, in order to ensure that “Going Away” with Martins Bank Travellers Cheques is an easy and carefree experience!
© gut informiert! 2007 to date