We have branches at ten university sites throughout England, where staff will be only too pleased to help you open an account to manage your student finances. You only need a pound or so, just ask anybody behind the counter!
Image: Barclays Group Archive Ref: 25-659
Martins also goes to extremes to help students and young workers make the most of their limited budgets. These are the days of the student grant, a precious commodity that has to be eaked out in baked beans over the year… The names of Managers and their contact details are prominently displayed, and staff at university our branches are trained to help students stretch out their grant, or tide them over with a student overdraft. In “How to make your money go further” note the words “ A member of the Barclays Group” which are starting to appear in our advertisements to suggest a sense of transition from one bank to another. Note also that the words MARTINS BANK are now written in a new font that is extremely close to that used by Barclays in its own advertising. See also THE BEGINNING OF THE END
	In 1961 Martins advertising employs the services of this “decent sort of chap”, for a campaign that should convince his fellow students that using a bank is the right thing to do. Perhaps keeping your money in a sock has finally been recognised as a bad move…
The swinging sixties gives Martins the opportunity of a lifetime – to cash in at last on the valuable youth banking market. Advertisements aimed at students and young wage earners send out the simple message that help is at hand, and that what little money these people have is also SAFE. By March 1969, adverts such as ‘Counting Up’ and ‘Money for leisure, too’ give way to the slightly bolder ‘How to make your money go further’, featured at the top of this page. This ad is carefully calculated to play upon students’ fears that everyone is out to take their money, and that only a bank can make sense of it all. The key selling point for these services is to show how they give control back to the customer. Such controi is however about to change hands forever, as at the height of this campaign, the takeover of Martins Bank by Barclays is almost complete…
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				Carry on Campus Some of our University Branches Top left: Liverpool Top right: Lancaster* Left: York** Bottom Left: Duham Bottom Right: Bristol *Princess Alexandra visits Lancaster in 1968 **Martins’ Mobile Branch stands in for a permanent branch at York. (1966)
© gut informiert 2007 to date

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