The 1950s sees Martins’ first real push into attracting credit balances. Some branches, for example London Mottingham, actually exist to fulfil this requirement, and the key to success with this strategy is to start small. Along the lines of the mighty oaks from acorns analogy, “You can open a banking account with only a few pounds” dispels the myth that bank accounts are for the rich, and shows (somewhat condescendingly) that Martins welcomes money from ANY source! This leaflet marks a turning point in Martins’ policy and its fortunes, and when the money DOES come rolling in, the Southern expansion of the bank continues in earnest…
Don't think you need to be rich to have a banking account. At Martins you can open one with only a few pounds—in fact, most of our customers start like this in quite a small way. A banking account brings many advantages—especially for a person who is coming up in the world—and it can also save you a lot of worry. By keeping your money in the bank you can be certain it is absolutely safe and a banking account makes it much easier to manage money matters in an orderly way—and this, in turn, makes it easier to save. Indeed, a banking account is essential in modern life.
All you do is walk into any branch of Martins and ask to see the Manager. You will get a friendly welcome — in fact, you will find everyone friendly and helpful at Martins. The formalities are few and very simple. The Manager will explain them all to you.
The next step is to place a sum of money to the credit of your newly-opened account. As we said at the start, it need only be a few pounds. For this and all subsequent amounts you pay in, you can use a paying-in book, if you like, or some people use the loose credit notes kept on the counter, You can pay in cash—or cheques, money orders, postal orders and dividend warrants.
From your cheque book you can give cheques to nearly everyone to whom you owe money — or you can draw cash for yourself. This is one of the big advantages of a banking account. It saves you the worry of having to keep — and take about with you — large sums of cash to meet those expenses like coal, gas, electricity, insurance premiums, H.P. instalments and so on. Instead, you merely make out a cheque and send it off, If you are a housewife, you can pay your housekeeping money into the bank and settle all your purchases by cheque.
				The Bank keeps a complete record — or "statement — of your account, showing all amounts you have paid in and paid out and the balance remaining. Your statement therefore gives you a complete picture of your financial affairs — you can see where your money has gone, and can keep a check on your spending. Any time you wish to know your exact position you can ask to see your statement at the Bank or you can have it sent to you through the post.
		Write you cheques in ink Keep your cheque book in a safe place Don’t sign your name on the cover Don’t allow a person to have a cheque out of your book If you lose your cheque book – inform your Bank Manager at once
Write on the line the person or firm to whom the money is to be paid. It's usually best to 'cross' the cheque as shown unless you are drawing the cash yourself. If you should accidentally lose it-this prevents anyone else from cashing it. Fill in the correct date. Fill in the counterfoil as this is your record of the amount paid. Write the amount to be paid in words. This must be the same as the amount in figures. Start right over on the left hand side. Fill in the remaining space with a line, as shown. Sign your name in the same way as the specimen signature you gave. Write the amount here in figures. Fill in the spaces with lines. Don't leave spaces between words or figures.
PERSONAL LOANS can be granted by the Bank if you need a lump sum of money for important expenditure. YOUR CHEQUES CASHED The Bank will arrange for you to cash cheques anywhere in the country where there is a bank. "HOME SAFE" or SAVINGS ACCOUNT A useful way of saving. The "Home Safe" is in the form of a small book or box which can be taken periodically to the Bank and the contents paid into your savings account. INSURANCE PREMIUMS, CLUB SUBSCRIPTIONS and other regular payments can, by arrangement, be paid through the Bank when they become due. FOREIGN CURRENCY AND TRAVELLERS CHEQUES can be obtained through the Bank if you're going abroad. YOUR INCOME TAX affairs can be attended to by the Bank. YOUR WILL The Bank will act as executor or trustee. A REFERENCE SUPPLIED Very useful if you're applying for a passport or opening a shopping or credit account. YOUR VALUABLES GUARDED by the Bank—such as deeds, share certificates or jewellery. Your Manager is always ready to help you with advice on any of these services.
	MARTINS BANK LIMITED Head Office: 4 Water Street Liverpool 2
	District Offices:		Leeds: 28-30 Park Row 1
			Liverpool: 4 Water Street 2
			Manchester: 43 Spring Gardens 2
			Midland: 98 Colmore Row Birmingham 3
			North Eastern: 23 Grey street Newcastle upon Tyne 1
			London: 68 Lombard Street EC3
			Southwestern: 47 Corn Street Bristol 1
	Over 600 branches throughout the country.
© gut informiert 2007 to date

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