|
The
1930s…
|
CHOOSE
ANOTHER DECADE:
|
|
|
|
|
|
|
The 1920s
|
The 1930s
|
The 1940s
|
The 1950s
|
The 1960s
|
 Martins Advertising in the
1930s is a staid and functional affair, designed mainly to reinforce the new
branding brought about by the change of name from Bank of Liverpool and
Martins to Martins Bank Limited in 1928.
Advertisements are commonly placed in town and city directories and the
‘phone book. These are still the times when a select few have use of a bank
account, and for the majority, cash is still king. Banking is seen as the
preserve of the well-heeled, and is almost always a male affair, with
husbands making and “allowance” for their wives housekeeping needs...
  With the advent of the oval shaped metal money boxes in
1921, (see also GIVEAWAYS), nearly every bank is now beginning to attract deposits
from people on modest and low incomes.
This design classic educates several generations into the idea of
putting money aside for the future, and it becomes almost a duty to save for
a rainy day – something we could all perhaps learn from in the twenty-first
century! Interestingly, the adverts we
have from the 1930s, although occupying roughly about the same amount of
space on a newspaper page, are mostly use to provide information about the
Bank’s Performance – Facts and figures, details of services and branches, and
a reminder that our Bank offers World Wide Facilities. We do however see the emergence of a form
of local advertising, with the addition of the address and contact details of
local branches being added to generic images and wording. These ads are,
however distinctly of their own time, practical and to the point. It won’t be long however, before Martins
becomes a little more ambitious with this powerful marketing tool. By the end of the 1930s,
advertisements like these for Will Making and Holiday and Travel Services are
beginning to show a little more flair. The 1940s will bring a fresher look to
our Bank’s Advertising, although it is likely to appeal only to those with
money and a good education. We are
still a very long way from the 1960s when it seems that ANYTHING goes,
including taking elephants,camels, hippos and zebras into Bank Branches!
x
|
