|

|
|
Martins Bank is first – or almost first – with so many
services and technologies, which is not bad going, when you consider the
competition from the other major banks in the UK. On this page we look at some of these “firsts”,
and if you would like to know more about any of them in particular, simply
click on the leaflet image at the beginning of each section…
|
|

|
|
The curse of being first
|
|

|
|
 Being first to do something does have its
drawbacks. Martins themselves would
surely have acknowledged that having been first to use a computer soon left
them lagging behind, as the other banks also explored possibilities and
faster, more capable computers and equipment became available. This problem
affects many banks well into the 1990s - fitting out an entire branch network
with computer equipment that very quickly goes out of date, is hugely
expensive – consequently the shabby looking computer terminals you might have
seen in YOUR bank look like that because they are being used way beyond their
expected shelf life. Repair companies
make a fortune by trying to keep these systems running, and despite advances
in computer software, programs still need to be written in a way that the
older equipment can still understand.
How Martins actually achieves a first with computers is a fascinating
story, and we are grateful to our colleague Peter Hayes who actually worked on
Pegasus, the computer shown above – for telling us about it. Martins’
tradition of being first with things is spoiled on home territory, when
another bank dares to open the coutry’s first drive-in branch in Liverpool
itself. Those in charge at Martins are
beside themselves with rage, and determined not only to open a better one,
but to immediately be first in banking to introduce something else – in fact ANYTHING else, it doesn’t really matter what. A board meeting is held and someone
suggests computers – the fight back begins, and results in the arrival of
Pegasus. The winged horse is, however,
not it all it is cracked up to be, and you can read more about this, and
Peter Hayes’ involvement with the computer on our Pegasus II page.
|
|

|
|
Racing to be first
|
|

|
|
 Barclays and Martins are neck and neck in the
race to bring us the world’s first cash machine. That the race is won by
Barclays, five months ahead of its rival is still seen as a “cup half full”
situation by Martins, who proudly promote their
machine as the first cash machine in the north of England. Despite the two banks using different
manufacturers, the workings of the two machines are surprisingly similar – a
customer is issued with a stock of plastic cards and a code number. Used together, these will unlock a drawer
providing access to a small pack containing ten one pound notes. Perhaps a clumsy system compared to what we
have to day, but nevertheless it was groundbreaking for the time it was
introduced. We will have to wait at least another twenty years for anything
that will resemble a more electronic system, from any of the banks… Barclays’
later attempts produce a credible ATM that is a cross between a one armed bandit
and a cash machine, where customers’ instructions appear behind a window
courtesy of a large roller that spins backwards or forwards to the relevant
passage of text. Sometimes the roller
gets stuck or only reveals part of the instructions through the window. Happy
days!
|
|

|
|
First
with innovation
|
|

|
|
 This is one of Martins’ most successful (and
certainly most well publicised) “almost firsts”. It is also one that really
hasn’t been seen much since. It’s
amazing what rivalry can achieve – one of our competitors dares to open a
drive-in branch under our noses in Liverpool (what cheek!) and we retaliate
by becoming the first Bank to use a computer to process daily work, AND we
open a lavish drive-in Bank in Leicester, and engage the services of the
Minister for Transport to open it! In
the high-tech gadget filled twenty-first century, despite our willingness to
queue in our cars for ages at any number of cardboard fast food outlets, we
don’t seem to need the novelty and excitement that captured first Leicester,
and later Epsom – using a large, purpose built Drive-In Bank. Certainly much more than an experiment,
banking with Martins by car is a popular thing to do over the ten year period
1959-1969, and thanks to Barclays, it lasts well until the late 1980s…
|
|

|
|
First
Service
|
|

|
|
 Martins
branches can not only be found in practically every town, but also in a
number of RAF stations a hospital, the British Wool Marketing Board, NORGAS,
an abbatoir, universities and numerous cattle markets. Taking banking to the workplace is a
popular move, and leads to the building of a permanent branch at the Great
Yorkshire Show Ground. Around the country, Martins serves the workers at
Aylesford Paper Mills near Maidstone, and at many other locations including,
industrial estates, a colliery, a corn exchange, ICI Wilton Works, and
railway stations. The Bank also enjoys many prime sites in well to do parts
of London. None, however, is a more prestigious, or
perhaps strange choice for a branch location than the Centre Court at
Wimbledon – a top prize indeed for any bank.
You can read more about some of our more unusual locations in our
feature One Bank – Many Faces.
|
|

|
|
First to make a splash
|
|

|
|
 Until the advent of the 1960s teenager with
surplus cash to spend, Martins’ advertising is distinctly - yet beautifully -
plain. In keeping with the Bank’s
tradition of commissioning fine artists, the copy from the 1940s and 1950s
consists mainly of grey images, usually sketch drawings of British towns,
cities and landmarks. The idea is that
people will associate the Bank with the fine traditions of the places where
it trades, and is also a throwback to the times of the many small local banks
that eventually came together to form Martins itself. Almost overnight, the
Harold Wilson generation causes a major rethink of the Bank’s advertising
policy, and with it, another first – stylish ads, evocative of the moment,
each with a clear message – the CUSTOMER is king, in control of his or her
own finances, and there is no better bank than Martins to help them achieve
what they wanted in life. Sheer genius.
|
|

|
|
First to stay longest
outside London
|
|

|
|
 Opulence, decadence, and defiance of a financial
system that automatically assumes London-centric is the way to go, Martins
has these qualities in abudance, and demonstrates them to the full in the
construction of what is still the most lavish and ostentatious bank building
ever seen in this country. To top it all, Martins’ wonderful and breathtaking
Head Office at 4 Water Street Liverpool, couldn’t be further away from
London, the traditional centre of British Banking. Although Martins has
splendid and large premises at 68 Lombard Street London, the building is
always known as London District Office, and nothing more.
|
|
 
|
|
First to boldly go…
|
|

|
|
 Here’s an idea that’s gone round and come around
again, taking the bank to the customer – “another way” to bank – “now there’s
a thought…” Today’s mobile banks, converted from those smaller town and city
buses, bear little resemblance to their 1948 counterparts, but still fulfil
more or less the same role. Today however, there is also the sheer cheek of
expecting customer loyalty from those whose permanent branch you took away in
the first place! The modern vehicles
seem to lack the charm of the originals, which in Martins’ day have to be
towed by land rovers, and evoke the nostalgic suggestion of a weekend’s
caravanning in Snowdonia…
|
|
|
|

|
|
First to feel the credit crunch?
|
|

|
|
 There have been a number of theories as to why
Martins, at the height of its success, merges with Barclays, not least that
the Bank of England is made nervous by Martins rapid expansion and spending
on new branches and services. It could
well have been Martins’ very success, that has become a heavy weight around
the Bank’s neck: Servicing the lending
requirements of such major customers as a pools company, an airline and a
world renowned shipping line, often sends Martins to other banks to
borrow money – a compelling argument, perhaps, for a merger...
|
|

|
|
© gut informiert! 2007 to date
|