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 Since the creation of the
modern-day Martins Bank in 1928, the Bank has gone to extremes to put its
message out to all and sundry. As
the largest of the “small six” banks, Martins regularly looks like one of
the “big five” with a seemingly endless spend on the latest advertising in
each of the five decades, 1920s to 1960s. With much of banking still seen
as stuffy and elitist even in the 1960s, Martins goes a long way to showing
the public that it is every bit as up to date as they are, and although
held back by a “gentlemen’s agreement” that forbids an individual bank
advertising on TV, Martins manages in 1968 to secure a 30 second TV ad that
bends this rule just enough to prevent it from being broken.
The Advertising section of the online archive
is one of the most popular, and because we regularly receive new examples of
Martins advertising, the pages are modified frequently to reflect these new
arrivals Please keep checking here
for the latest changes, and in the meantime, if you can help by donating
scans or examples of Martins advertising, please let us know at the usual
address: martinsbankarchive@btinternet.com.
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